Breaking News.....

As a recent survey says ,Twenty first century tools for increasing inattention and hyper activeness in children in affluent western societies like that of north america are watching television in higher dosage.Though the case is a bit better in India but we too are not far away from the truth.The elders are also not a viable exception from this
because when we watch television most of the times we look without seeing and hear without listening.

Although different types of material is available in the form of an idiot box , nothing is more harmful than an untruthful 24*7 news channels which are operating at the fear of the remote controls in the hands of the audience.

There is a sense of bewildering maze about defining and measuring " NEWS " as it is also not an exception in the changing arena of the face of business.In olden times , when the revenues were not pouring into the news channels in the form of advertisements and when news shown for only a predefined time period they were seem to be concerned with the amount of truthfulness and honesty of news they were showing instead of making it into a commercially viable entertaining material.But when the businesses starts expanding and the add industry realized that all these people glue to the television are potential customers then things start changing .Sooner , the 24*7 news channels started with so much promise to these potential clients who are the major contributers to their business.

As the news industry started showing the signs of a good business venture , some big heads , politicians with a duel purpose of getting money and promoting their ideology (if they have one) , industrialists , News paper media barons started thgeir own channels which are intended to show " NEWS " continuously.With the TRP ratings , news industry has also became a competition ground where people fought for winning the audience minds than winning the battle with true spirit.

Our mind recognizes the oddity in the lump of thousand things.It wants anything which does not make it think a lot , it wants simply the entertainment and not the truth.Some news channels seem to be working on it .

very spicy programmes which are well edited to create the desired effect which they want to create with a stunning background score are telecasted with aknack of attracting the audience attention. When they fear of the changing of their channel from the remote they say "YOU ARE GOING SEE A BREAKING NEWS , SO PLEASE STAY TUNED ".The hottest news is changing every day and no topic lies in the media for discussion for more than a week.When the situation comes they conduct discussions , debates , polls and when they get another masala news they simply ignore the previous one .We dont know what has happened to sasi tharoor controversy , what obama is doing now as all the news channels across the world had delineated him as a saviour of the world at the time of america elections .So literally there is no follow-up.In between they fill the screen with the information of celebrity marriages and gossips in exorbitant amounts.

Media is a very powerful weapon.For the restoration of democracy and its survival media is the most important thing.Thats why it is referred as a fourth estate.But an industry which is supposedly a news showing one is making news and how can a a common man can distinguish between the original one and the other.

One can imagine the amount of frustration felt by an idealist democrat like jayaprakash narayan of loksatta when he said all the tv channels must be shut down for atleast a week for what they were all showing in excess of what should be dealt in case of TRS leadind the separate state agitation in andhra pradesh.

At the same time exercising restrictions on the media (like in israel) is not an intelligent option as it affects it's functionality ;But i feel there must be a cap on the amount of paid up news taken by a particular news media enterprise , they must not be allowed to show things without a substantiate evidence supporting them , let us hope for a change in the mind sets of the media barons and let them compete for showing the truth first not the news.......